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About the Company
DQ Global is a leading provider of customer data quality and data management solutions, helping organisations transform inaccurate, duplicate, and incomplete data into reliable business assets. With more than 25 years of experience, the company delivers software and services for data cleansing, migration, integration, and master data management.
Its solutions enable enterprises to maintain accurate CRM data, create a single customer view, and make better decisions using trusted, high quality customer data.
Its solutions enable enterprises to maintain accurate CRM data, create a single customer view, and make better decisions using trusted, high quality customer data.
Objective
Organisations working with DQ Global typically aim to:
The Challenge
Existing validation processes failed to accurately detect invalid or risky email addresses, resulting in unreliable datasets and reduced confidence in the quality of CRM contact information.
Frequent email bounces negatively impacted campaign performance and customer communication, leading to reduced trust in email outreach and lower satisfaction among DQ Global clients.
Email addresses protected by catch-all configurations, secure email gateways (SEG), and tarpit mechanisms were difficult to verify, limiting validation accuracy using the existing provider.
The existing provider delivered validation results from cached server data rather than real-time checks, reducing accuracy and causing outdated validation outcomes for email addresses.
The Solution
Organisations partnered with DQ Global to leverage both their data quality technology and expertise to address these critical challenges.
Gamalogic implemented real-time email verification to accurately validate addresses during processing, ensuring updated results and significantly improving the reliability of client email datasets.
Gamalogic deployed specialised validation techniques to identify catch-all domains and risky email configurations, allowing DQ Global to classify and manage these addresses more effectively.
The solution incorporated intelligent validation logic capable of interacting with secure email gateways (SEG) and tarpit protected servers, improving validation success where traditional providers failed.
By cleaning and validating large volumes of email records, Gamalogic enabled DQ Global to maintain healthier email databases, reduce bounce rates, and improve campaign deliverability.
Implementation Process
API Integration with client CRM
Integrated with Microsoft Dynamics 365, enabling real-time validation of email addresses within CRM.
CRM Database Cleansing
Validated results were used to cleanse CRM datasets by removing invalid emails for client outreach.
Continuous Monitoring and Validation
Established an ongoing validation process ensuring newly added prospect records are verified.
Real-Time Validation Results Delivery
Validated results delivered via API enabling RampedUp to maintain accurate, reliable contact data.
Results
DQ Global achieved a measurable uplift in CRM data quality by implementing Gamalogic’s real-time email validation within its data workflows. A significant percentage of invalid, disposable, and risky email addresses were identified and removed at both entry and database levels, resulting in cleaner and more reliable customer datasets.
Customer complaints related to email bounce were reduced, while overall customer satisfaction improved due to more reliable outreach. Real-time validation ensured consistently updated datasets, enabling DQ Global to maintain clean, high quality CRM data and deliver more dependable, data driven outcomes for its clients.
As a result, DQ Global delivered higher quality CRM data to its clients, enabling better targeting, improved engagement rates, and more effective data driven marketing and sales outcomes.
Customer complaints related to email bounce were reduced, while overall customer satisfaction improved due to more reliable outreach. Real-time validation ensured consistently updated datasets, enabling DQ Global to maintain clean, high quality CRM data and deliver more dependable, data driven outcomes for its clients.
As a result, DQ Global delivered higher quality CRM data to its clients, enabling better targeting, improved engagement rates, and more effective data driven marketing and sales outcomes.
50%
Reduced Customer Complaints
Improved email validation significantly decreased bounce related issues, leading to fewer customer complaints and more consistent, reliable communication campaigns.
Reduced Customer Complaints
Improved email validation significantly decreased bounce related issues, leading to fewer customer complaints and more consistent, reliable communication campaigns.
2x
Increased Customer Satisfaction
Cleaner and more accurate email data enhanced deliverability and engagement, resulting in improved customer satisfaction and stronger trust in DQ Global’s data quality services.
Increased Customer Satisfaction
Cleaner and more accurate email data enhanced deliverability and engagement, resulting in improved customer satisfaction and stronger trust in DQ Global’s data quality services.
50%
Real-Time CRM Data Reliability
Elimination of cached validation ensured continuously updated email data, improving CRM accuracy and enabling more confident, data driven decision making for DQ Global clients.
Real-Time CRM Data Reliability
Elimination of cached validation ensured continuously updated email data, improving CRM accuracy and enabling more confident, data driven decision making for DQ Global clients.
25%
Improved Email Data Accuracy
Large volumes of client email records were validated in real time, significantly reducing invalid, disposable, and risky email addresses within CRM systems.
Improved Email Data Accuracy
Large volumes of client email records were validated in real time, significantly reducing invalid, disposable, and risky email addresses within CRM systems.
Conclusion
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