In today’s digital marketing and sales environment, maintaining clean, accurate email data in your CRM isn’t optional — it’s essential. Invalid or outdated email addresses can hurt your marketing ROI, lower deliverability, damage your sender reputation, and waste team time. This article explores what email validation is, why it’s critical for CRMs like Microsoft Dynamics 365, and practical ways you can integrate it into your workflows.
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Before exporting contacts from your CRM (for marketing campaigns, integrations, etc.), running them through an email validation check is a good practice. For example, some platforms support workflows where you select the contacts, initiate a “verify emails” step, which removes addresses likely to bounce, then export only the cleaned data. You get a notification once the validation is done. This helps reduce bounce, protects your reputation, and ensures exported lists are high quality.
High Bounce Rate
that damage
sender reputation
Increased risk
of being blacklisted by email service providers.
High Bounce Rate
spend on unreachable contacts.
High Bounce Rate
opportunities with real customers.
CRM Integration
Integrate with your CRM to connect the right email address, reduce churn and strengthen customer relationships.